Following an extensive search, outdoor headwear brand Sunday Afternoons appointed Patrick Mahaffey as its new chief executive officer.
Mahaffey joins the family-owned brand with extensive sales, operations and leadership experience. Most recently, Mahaffey held the position of president at Good Life Inc. during a period of dynamic growth for the company. His experience driving profitability and sustainable growth will bring an added layer of expertise to Sunday Afternoons.
In addition to his tenure at Good Life, Mahaffey’s professional journey includes leadership positions such as head of growth at True North, CEO of Room 5 Inc. and CTO and co-founder of Mindbox Inc.
Outgoing CEO Sarah Sameh, who has led the brand over an almost decade-long tenure, expressed her confidence in Mahaffey’s ability to lead the brand.
“Patrick possesses exceptional leadership abilities and an understanding of what it takes to grow and develop a close-knit, values-driven team,” Sameh said. “As we embark on this exciting next chapter, I have deep gratitude for my time at Sunday Afternoons and am dedicated to supporting Patrick as he steers the company into a very bright future.”
Under Sameh’s leadership, Sunday Afternoons experienced a 400 percent increase in net sales, a 140 percent increase in major wholesale accounts, and doubled its staff, as well as an expansion of its global network, now operating in 65 countries.
Sameh decided to retire and focus her energy on corporate governance and more time with family and friends.
“Joining Sunday Afternoons is truly exhilarating, particularly at a time when the company is fortified by the financial success, impressive patent portfolio, global philanthropy, and sustainability roadmap that Sarah has shepherded,” Mahaffey said. “I am both privileged and excited to collaborate with such a dynamic, devoted, and inspired team. The culture at Sunday Afternoons champions collaboration, innovation, giving back, and growth, all while maintaining a love of the outdoors throughout the journey.”
In addition to his corporate accomplishments, Mahaffey’s career includes service in the U.S. Navy, where he was stationed at SEAL Team One as a combat swimmer.
Photo by Kristan Kelly Images
