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Brand Watch

evo Welcomes Rhythm Japan to Family, Expands Business to APAC Region

Bruce Christian -
evo, the outdoor retail and experiences brand, announced Rhythm Japan, a retail, rental and experiences company, and Oyuki, the winter essentials brand, will join...
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Brand Watch

Bode Miller Joins SCARPA as Ski Ambassador

Bruce Christian -
SCARPA, a producer of footwear for mountain sports, named Bode Miller, the most successful male American alpine ski racer of all time, to its...
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Associations

The Conservation Alliance Announces Outstanding Partnership Awards

Bruce Christian -
The Conservation Alliance announced recipients of the organization’s 2021 Outstanding Partnership Awards: Bank of the West, Grayl and Obōz. The yearly award recognizes Conservation...
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National Parks

Kinder Joy Launches National Park Foundation Partnership

Bruce Christian -
Kinder Joy, the treat plus toy made to help parents create special surprising moments for their children, is releasing limited edition National Park Foundation...
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Associations

Registration Opens for 2022 Volunteer Vacations

Bruce Christian -
Join American Hiking Society for a week of building and maintaining trails in breathtaking locations across the country. Work hard, get dirty, dig deep...
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News

Isbjörn Celebrates 10 Years of Teen Ski Set

Bruce Christian -
Premium and sustainable kids wear brand Isbjörn of Sweden is launching a limited edition 2022 version of its first teen ski jacket and pant...
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Brand Watch

Eagle Creek – Looking Inside a 46-Year-Old Startup

Bruce Christian -
Eagle Creek has been a legendary brand since its founding in 1975, but unlike so many well-established companies, it is re-evolving – finding its...
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Brand Watch

Merrell Opts Out of Outdoor Retailer; Donates $25,000 to Boulder County Wildfire Fund

Bruce Christian -
With the recent surge nationwide of the Omicon variant of the COVID-19 virus, Merrell has opted to pull out of the Jan. 26-28 scheduled...
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Associations

Outdoor Industry Calls on Utah to Drop Monument Litigation Efforts

Bruce Christian -
In a joint letter to Utah Governor Spencer Cox, The Conservation Alliance and Outdoor Alliance wrote to express disappointment in the Governor’s efforts to...
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Associations

Arbor Day Foundation Puts Down Roots with Klean Kanteen

Bruce Christian -
Arbor Day Foundation, a 501(c)3 nonprofit membership organization dedicated to planting trees, announced a partnership with Klean Kanteen, a family- and employee-owned B-Corporation, Certified...
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