evo, the outdoor retail and experiences brand, announced Rhythm Japan, a retail, rental and experiences company, and Oyuki, the winter essentials brand, will join the evo community.
Specifically, evo will become the parent company, owning 100 percent of the Japanese business, with the existing Rhythm Japan shareholders becoming part owners of evo.
The agreement celebrates two like-minded brands built on aligned values and strategic synergies and will mark evo’s entry in the Asia-Pacific (APAC) market. Rhythm has deep roots and a breadth of experience in the mountain-based equipment rental space, which will be a major asset as evo looks to elevate and expand its rental offerings in North America
Rhythm CEO Matt Hampton and founder Mick Klima launched the Japanese company in 2005 to increase accessibility to gear required to ride the area’s unique snow conditions. The group now has seven store locations in Niseko, Hakuba, and Furano and has grown its offerings while staying true to its roots through community involvement.
Rhythm and Oyuki will operate under the same name and management teams to ensure a seamless transition for consumers, and Hampton will continue to lead Rhythm Japan, and join the evo enterprise leadership team as managing director, APAC Region.
Already known for igniting an adventurous spirit, evo’s aim is to meet customers in the most iconic mountain locations around the globe. Bringing Rhythm into the family will help further that mission, allowing broader reach to the community and the ability to offer the best mountain brands and curate experiences across epic adventure locations.
In addition to expanding services and markets, the partnership creates a halo effect for the high-quality brands carried at Rhythm and evo, offering vendors a global, omnichannel retail partner committed to elevating products and brands.
To learn more visit www.evo.com.
