Kinder Joy Launches National Park Foundation Partnership

Kinder Joy, the treat plus toy made to help parents create special surprising moments for their children, is releasing limited edition National Park Foundation eggs that feature 16 new toys of North American animals.

In celebration of its partnership with the National Park Foundation, Kinder Joy is launching the “Explore the Wild” Sweepstakes through which 500 winners will receive an “America the Beautiful – National Parks & Federal Recreational Lands Annual Pass” granting a family access to more than 2,000 federal recreation sites across the country.

The Kinder Joy line features North American animals including a bald eagle, alligator, polar bear, orca whale, raccoon and more to ignite kids’ curiosity about North American wildlife. The National Park Foundation limited edition eggs can be used with Applaydu, the app that brings Kinder Joy toys to life through augmented reality in a world of discovery and imagination. Applaydu is available for download on the App Store and Google Play.

“Our new toy collection is inspired in animals that can be found throughout North America, this is why we are excited to partner with the National Park Foundation and share the same goal of trying to connect as many families as possible to our national parks and wildlife,” said Felipe Riera Michelotti, Vice President of Marketing Kinder Joy and Seasonal Products at Ferrero. “As a brand, Kinder Joy is all about surprising experiences and building memories for families, and what better way to do so than by crossing off those travel bucket lists with a joyful trip to our national parks this year.”

Through the end of the month, Kinder Joy is inviting families to share their resolution by commenting on the promotional post on @kinderus Instagram or on @kinderus Twitter using the hashtag #ExploretheWildSweeps. A total of 500 winners will be selected on a weekly basis throughout the month. Winners will receive an America the Beautiful Pass, which provides access to thousands of federal recreation sites, including national parks, for a year.

There are more than 400 national parks in the United States and Kinder Joy, along with the National Park Foundation, wants to help families make the most out of their wish list by exploring a variety of parks. To further set families up for success, parents will have access to various planning materials to help prepare for their trips to the parks.

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