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Brand Watch

Brand Watch

SOG Specialty Knives Acquired by GSM Outdoors

Bruce Christian -
GSM Outdoors, a hunting and shooting sports specialist, acquired SOG. Established in 1986, SOG Specialty Knives has built its reputation with its pragmatic tactical designs....
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Brand Watch

Blackstone to Become Publicly Traded Company through Business Combination with Ackrell

Bruce Christian -
Blackstone Products, an innovative company that is redefining the outdoor cooking experience with griddle cooking appliances and accessories, and Ackrell SPAC Partners, a publicly...
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Brand Watch

Gnarly Nutrition Changes Product Packaging

Bruce Christian -
Gnarly Nutrition announced it has transitioned its product packaging to highly recyclable tin-coated steel cans, moving away from plastic tubs. As the first sports nutrition...
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Brand Watch

Race Registration Open for GORE-TEX Kahtoola Uphill Event

Bruce Christian -
After a virtual event in 2021, Kahtoola, creator of MICROspikes, EXOspikes and NANOspikes brand traction and performance-driven gaiters, announced registration is open for its...
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Brand Watch

Aqua-Leisure Follows Record Year with 19 Hires, Promotions

Bruce Christian -
Aqua-Leisure Recreation LLC, an aquatics industry leader in performance-based consumer products, announced the expansion of its team with the addition of 14 new hires...
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Brand Watch

Honey Stinger CEO Steps Down

Bruce Christian -
Honey Stinger, alongside its equity partner, Factory-LLC, announced CEO Mike Keown (pictured) will step down at the end of the year for personal reasons. “After...
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Brand Watch

Nomads Announces Transition in Ownership

Bruce Christian -
Nomads, Portland, Maine’s locally owned adventure and activewear shop, announced Hannah Wolken will take over as owner effective on January 1. Located on Commercial Street...
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Brand Watch

namuk Outdoor Brand for Kids Launches in North America

Bruce Christian -
namuk, a Swiss-based sustainable outdoor brand for kids, announced it will expand into the North American market with office headquarters based in Bend, Oregon. The...
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Brand Watch

Aqua-Leisure Recreation Acquires Airhead Sports Group

Bruce Christian -
Aqua-Leisure Recreation LLC, a pioneer in water sport leisure product development and aquatic goods and the No.1 brand in pool hammocks and lounges, announced...
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Brand Watch

Credova, Buy Now, Pay Later for Outdoor Lifestyles, Updates Brand

Bruce Christian -
This has been quite a year. From personal to professional outcomes, 2021 + COVID-19 have had significant, lasting, and in some cases, devasting effects...
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