This has been quite a year. From personal to professional outcomes, 2021 + COVID-19 have had significant, lasting, and in some cases, devasting effects on us.
Professionally, we’ve had to pivot to remote work. We’ve moved from water cooler conversations, to Slack and Teams. Meetings aren’t in person anymore, now we’re on Zoom and becoming experts at staging video backgrounds.
Given all the challenges with supply chain, pandemic shopping, health and employee challenges, businesses have been dealt a rough hand. Despite all the added complexities to daily life, there are a few industries that have thrived and excelled during the pandemic and the time following.
Credova, a buy now, pay later provider (BNPL), updated its branding in October to reflect its focus on underserved markets in outdoor recreation, farm, home, ranch and more.
The buy now, pay later is an old concept. Popularized by apparel and fashion heavy “Insta-worthy” culture, as well as fitness products, like Peloton.
Credova has a different focus. Outdoor recreation, outdoor lifestyle financing, that includes everything from hunting to farm/ranch life products., using the tagline: “Think Adventure”.
Interestingly, data from The Civic Science report shows 15 percent of Americans plan to hike more than usual due to COVID-19. Hiking, hunting, fishing and camping are activities that have seen a significant lift because of lockdown era.
Credova launched its rebrand on its website in October and began a full focus pivot to its niche, including a new shopping feature on-site. The week following the brand refresh launch, it experienced an incredible thing: “We had on-site application views increase, and web traffic lift 16.73 percent in the weeks following launch,” said Dusty Wunderlich, CEO of Credova. “This just goes to show, given the increasing demand of BNPL payment options, there is plenty of space left for our outdoor lifestyle/recreation focus to flourish.”
