namuk Outdoor Brand for Kids Launches in North America

namuk, a Swiss-based sustainable outdoor brand for kids, announced it will expand into the North American market with office headquarters based in Bend, Oregon.

The brand has experienced tremendous growth since its inception in 2016 and this expanded presence allows it to develop innovative products that combine functionality with style while integrating highest sustainability standards.

“namuk solved a need for parents looking to find functional clothing that allowed kids to have unlimited adventures outside without compromising quality, durability and style,” said Franz Bittmann, namuk founder and CEO. “This expansion is a culmination of building a unique, positive brand image in the Swiss market and our goal is to now become the most important global outdoor brand for kids.”

Backed by the belief that kids need clothes that allow them to experience nature with all their senses no matter the weather, namuk is built for youngsters up to 12 years old. Products are tested by kids and improved based on their feedback to deliver durable, well thought-out and, most importantly, apparel that is sensible and fun.

As the first Swiss outdoor children’s label in Switzerland, namuk products are made from robust materials and produced with high-quality craftsmanship. namuk combines functionality, durability and design to offer products derived from recycled materials and upcycled collections that result in apparel that is made to last and be passed on for multiple generations.

To learn more about namuk’s innovative collections based on sustainable fabrics and fair products, visit https://www.namuk.us/pages/sustainability.

The product line up for winter and all-year will include apparel, accessories and equipment such as Snow Winter Overalls, Primaloft Reversible Jackets, Merino-based apparel, Snow Jackets and Pants. With a priority on sourcing premium materials and longevity, namuk’s team has developed a range of products including the PrimaLoft Bio fleece collection.

Also expect to find designs developed by namuk’s team like hidden pacifier holders, magnetic easy-entry gloves, toilet zippers, integrated suspenders and more. To learn more about namuk and to shop its winter collection, visit https://www.namuk.us/.