Aqua-Leisure Recreation LLC, a pioneer in water sport leisure product development and aquatic goods and the No.1 brand in pool hammocks and lounges, announced the acquisition of Denver-based Airhead Sports Group.
With the acquisition of Airhead Aqua-Leisure becomes the premier market leader within the aquatics consumer products industry.
The company’s enhanced global footprint combined with expanded sourcing and distribution capabilities and increased manufacturing, as well as product development and R&D expertise, will enhance Aqua-Leisure’s impressive growth trajectory; delivering new opportunities that serve its blue-chip retail customers and position the company for growth in additional omni-channel retailers and wholesale distributors.
“The Airhead family of brands is a natural fit for the Aqua Leisure portfolio,” said Steve Berenson, CEO, Aqua-Leisure. “Our combined product offerings will be able to satisfy greater consumer demand for a wider range of outdoor recreational activities. We are big believers in empowering consumers to experience all the fun that can be had outdoors, and we’re excited to move forward under my direction with this next phase of growth and innovation with the Airhead team.”
This is the first add-on acquisition for Aqua-Leisure since Blackford Capital acquired the company last January. Under Blackford’s ownership, Aqua-Leisure has experienced remarkable growth in revenue and EBITDA.
“This acquisition is a significant step in Blackford’s growth strategy for Aqua-Leisure,” said Martin Stein, founder and managing director of Blackford Capital. “Bringing these two companies together creates an extremely strong portfolio across watersports, marine, and pool and float categories, allowing us to drive new growth and long-term profitability.”
The existing leadership team at Airhead will remain intact following the transaction close. Leland Nichols will become COO, of the combined group reporting to Berenson.
