Honey Stinger, alongside its equity partner, Factory-LLC, announced CEO Mike Keown (pictured) will step down at the end of the year for personal reasons.
“After thoughtful consideration with my wife, and in discussions with the factory and the board, I feel it’s the right time for me transfer the leadership of the organization to new hands,” said Keown. “I’m proud of the work the team and I have done to grow the business and look forward to continuing to be involved as a board advisor and champion for all that is happening at this great brand.”
Keown joined Honey Stinger as CEO in 2019 bringing more than 30 years of CPG experience to lead the company’s growth. During his tenure, he led the business to become a Top 20 brand while implementing social change initiatives at the national and company level through the creation of the Athlete Advisory Committee – a collection of athletes and community leaders dedicated to diverse representation in sport.
In addition, he deepened the company’s roots in Steamboat through partnerships with Colorado Mountain College and Alterra Mountain Company – making Honey Stinger products available again on mountain at Steamboat Resort.
Rich Thompson will serve as Interim CEO while the organization conducts a nationwide search for a replacement at its Steamboat headquarters.
