Gnarly Nutrition announced it has transitioned its product packaging to highly recyclable tin-coated steel cans, moving away from plastic tubs.
As the first sports nutrition brand to use steel cans, Gnarly is spearheading a movement in sustainable packaging within the supplement industry.
Shannon O’Grady, COO at Gnarly Nutrition, had been thinking about ways to adopt sustainable packaging for years, and the idea of switching to metal sparked when she was drinking from a large mouth beer can.
Not only is the recycling rate of steel higher than plastic (70 percent compared to 7 percent), but steel also is pulled often out of landfills with magnets even when discarded.
And, unlike plastic, steel can be recycled indefinitely with no loss of quality.
When you walk down the supplement aisle of any grocery or health food store, you will notice the abundance of plastic with few, if any, alternative packaging tools. In this sea of HDPE tubs, Gnarly’s steel cans stand out.
And steel cans are hermetic – or airtight –, thus setting the standard for shelf life and product integrity.
Gnarly is also a member of the Plastic Impact Alliance and has signed on to be one of the more than 100 brands dedicated to reshape packaging as part of prAna’s Responsible Packaging Movement.
