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Brand Watch

Brand Watch

Poler Stuff Announces Staff Changes

Bruce Christian -
Poler Stuff, the originators of the #CampVibes movement, has appointed its first-ever Vice President titles to Kharma Vella as VP of Product & Marketing...
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Brand Watch

Reynolds and Reynolds Acquires Motility

Bruce Christian -
Specialty retailer Reynolds and Reynolds has acquired Motility Software Solutions, a maker of end-to-end dealer management software. Reynolds and Reynolds, owner of such brands as AppOne, Open...
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Brand Watch

Elevate Outdoor Collective Announces New Global Sales Structure

Bruce Christian -
Elevate Outdoor Collective has announced a major shift in the global sales team structure with a focus on amplifying independent brand growth. The change,...
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Brand Watch

Twiceme, Oakley Enhance Bike Helmet Safety

Bruce Christian -
Oakley announced a partnership with Twiceme Technology, the safe-tech company out of Sweden. The product design and sports performance brand will debut the integration...
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Brand Watch

evo to Open Campus in Tahoe City

Bruce Christian -
evo, the outdoor retail and experiences company, has plans to build a new campus location in Tahoe City, Calif. Campus Tahoe City will be located on the shores...
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Brand Watch

Marmot Taps Artist for Out of the Box Summer Collection

Bruce Christian -
Marmot, the heritage outdoor gear and apparel brand that has been building a community for those who love the outdoors since 1974, announced a...
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Brand Watch

lululemon Introduces Hike Collection

Bruce Christian -
lululemon moves deeper into the outdoor niche, launching lululemon hike – clothes designed for outdoor adventures. People have been hiking in lululemon activewear for quite some time,...
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Associations

Outdoor Foundation Reveals 2021 Annual Report Findings

Bruce Christian -
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, released its first annual report showcasing data from its 2021 Thrive Outside program work...
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Brand Watch

Jack Wolfskin Acquires Distributor in Poland

Bruce Christian -
Outdoor camping, clothing and gear brand Jack Wolfskin has acquired its long-time distributor in Poland, FAM Sp. K. The newly formed entity will be...
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Brand Watch

Darby Communications Appoints New President

Bruce Christian -
PR and digital marketing firm Darby Communications has appointed Angie Robinson as president. Promoted to the top leadership role, Robinson is tasked with guiding the agency...
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