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Brand Watch

New Balance Targets Legal Action Against Steve Madden

Bruce Christian -
Footwear News (FN) reports that New Balance has filed a complaint in a Massachusetts District Court alleging that Steve Madden “deliberately copied” its 327...
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Brand Watch

O2C Brands Expands with EcoVessel, U-Konserve Acquisitions

Bruce Christian -
O2C, formerly O2COOL LLC, is rebranding to O2C Brands LLC. The name reflects its corporate strategy of being a synergistic operating company of multiple consumer...
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Brand Watch

Turtle Fur Partners with Camano Capital

Bruce Christian -
Turtle Fur, headquartered in Morrisville, Vt., announced that Seattle and Minneapolis-based investment firm Camano Capital has become the company’s majority shareholder. Turtle Fur is...
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Brand Watch

Isbjörn of Sweden Upgrades Sun Range for Spring/Summer 2023

Bruce Christian -
Kidswear brand Isbjörn of Sweden is adding Ocean Waste ECONYL regenerated nylon to its Sun collection for Spring/Summer 2023. ECONYL transforms nylon waste from the...
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Brand Watch

Industrial Revolution Announces Sales Force Expansion

Bruce Christian -
Industrial Revolution, the Seattle manufacturer and distributor of innovative outdoor products, is expanding its sales team with the addition of the Virginia-based Taku Agency. The...
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Brand Watch

Rossignol Group to Open Canadian Headquarters

Bruce Christian -
Rossignol Group will relocate its Canadian-based headquarters from Montreal to Bromont, QC. A global leader in winter sports equipment and home to Rossignol, Dynastar, Lange...
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Brand Watch

Roamly Taps Former SVP of Good Sam as Chief Commercial Officer

Bruce Christian -
Roamly, an RV-focused insurtech for the outdoor enthusiast market, announced former Senior Vice President of Good Sam, Mary Heneen (pictured), as Chief Commercial Officer,...
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Brand Watch

Thermore Introduces Sustainable EVOdown

Bruce Christian -
The Thermore Group was founded in Milan in 1972. Fifty years later, the company defends its title as the global insulation specialist for apparel....
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Brand Watch

Wildhorn Outfitters Enters Mountain Bike Gear Category

Bruce Christian -
Wildhorn Outfitters, an outdoor technology company that designs and manufactures recreational products for retail customers, is entering into the mountain bike category with a...
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Brand Watch

FiveFingers Celebrates 20 Years at Milan Design Week

Bruce Christian -
This year during Milan Design Week, which begins June 6, Vibram will present the multidisciplinary project “one with nature – twenty years of Vibram...
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