Oakley announced a partnership with Twiceme Technology, the safe-tech company out of Sweden. The product design and sports performance brand will debut the integration of twICEme in a helmet launch for its spring 2023 collection.
Oakley’s history of innovation will combine with Twiceme Technology to enhance the overall safety of its helmets by offering the latest in smart equipment.
twICEme is an integrated technology that allows users to store personal safety information in their gear. Data such as allergies, previous injuries, insurance information, emergency contacts and more can be uploaded to the user’s profile via the twICEme app, in a situation where the user is injured or unresponsive, medical and rescue professionals can access their profile, even without the app, by tapping their smartphone to the twICEme symbol displayed on the equipment. Access to this safety information will give first responders a clear, efficient way to make decisions in the case of an emergency where time is often most critical.
Oakley’s decision to team with Twiceme Technology epitomizes the decades of innovation it has brought to traditional and action sports arenas. It is this type of innovation that will prolong participation and garner more future participants.
“Our team is on a constant pursuit of innovation, fostered by a mission to merge the worlds of technology and sport in a way that benefits all types of people, from passionate athletes to those simply looking to stay active or find leisure,” said Ryan Saylor, SVP Product Development at Oakley. “Implementing twICEme into our helmets achieves that goal while providing additional safety measures for riders. This partnership will prove fruitful not only for the immediate protection of riders but also in providing a glimpse into the future of sport as we know it.”
Twiceme Technology CEO Christian Connolly added, “We believe that personal safety equipment can be greatly benefitted from becoming smart as it could make practitioners of action sports. Through Oakley’s partnership and integration of twICEme in their coming collection of helmets, we continue to take large strides towards establishing our safety tech as an industry standard for action sports in the future.”
Additional information is available at www.oakley.com.
