evo, the outdoor retail and experiences company, has plans to build a new campus location in Tahoe City, Calif. Campus Tahoe City will be located on the shores of North Lake Tahoe, in Tahoe City, right across from Commons Beach, providing easy access to residents and visitors.
The site currently houses the historic Tahoe City Inn building and America’s Best Value Inn, which evo plans to honor through restoration and pay homage to the location’s roots.
Like Campus Salt Lake, Campus Tahoe City will provide a place for the community to gather, bonded by a passion for the outdoors and the culture that surrounds the lifestyle. The common threads for all evo Campus locations are experience-forward spaces, with a blend of complementary offerings designed for the local community.
“Our aim is to provide a gathering place for the community, anchored in our shared love for the outdoors,” said Bryce Phillips, founder and CEO of evo. “We are really grateful to have this opportunity in Tahoe. It’s a place that is truly magnetic for us — so many great people and relationships from over the years, the beauty of the region, its culture — all intersect making this an especially exciting next step for evo.”
Together, evo, evolution Projects and JK Architects will reimagine the site as the brand’s second evo Hotel. This will be complemented by a flagship retail store and recreational amenities. In addition to those key elements, the campus will include:
- A café and bar
- Service shop
- Community programming and events
- An art gallery space and art throughout the entire Campus
In addition to elevating the existing space, the evo team envisions a second phase of development for construction in the future that will allow for expanded amenities and offerings.
“This Campus project will breathe new life into the existing buildings and do so in a way that celebrates the local surroundings. We are inspired to spotlight the culture, art and recreation in this fantastic community, generating even more excitement about the area and its heritage,” said Tommy Trause, head of New Locations Development and Hospitality at evo.
Alongside retail stores and experiential offerings, evo wants Campus Tahoe City to contribute to a community center and is looking to incorporate units of Workforce Housing on the property as well.
The Campus location will look to increase access to the outdoors for the Tahoe community and the compilation of like-minded businesses will work with other local retailers to ensure customers get the gear, expertise, and guidance to adventure. Since announcing its plans, evo has received enthusiastic support from customers and other local businesses.
To learn more about evo, visit evo.com.
