Darby Communications Appoints New President

PR and digital marketing firm Darby Communications has appointed Angie Robinson as president. Promoted to the top leadership role, Robinson is tasked with guiding the agency through its next growth cycle within the outdoor, mountain lifestyle and craft food and beverage industries.

Located in Asheville, N.C., Darby Communications serves a diverse client roster representing dozens of brands. The firm has experienced growth in recent years, both in clientele and its internal team, now 13 strong.

Robinson’s efforts in new business development, client retention and staff management have been central to that growth. Under her leadership this year, the firm has added multiple new clients including Charlotte-based Around the Crown 10K event management company, Green River Preserve outdoor recreational facility and PubCorps, a nonprofit that offers group volunteer opportunities throughout Western North Carolina. Robinson also has led efforts to implement progressive HR policies that ensure competitive salaries and promote better work-life balance for employees.

“After 12 years of building strategic campaigns, monitoring industry trends, supporting staff and facilitating client relations, Angie completely understands what it takes to lead this organization in a manner that best serves our clients and our team members,” stated agency founder, Coral Darby. “The agency is in the most caring hands.”

To learn more about Darby Communications, visit darbycommunications.com.