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Twiceme, Oakley Enhance Bike Helmet Safety

Oakley announced a partnership with Twiceme Technology, the safe-tech company out of Sweden. The product design and sports performance brand will debut the integration...

evo to Open Campus in Tahoe City

evo, the outdoor retail and experiences company, has plans to build a new campus location in Tahoe City, Calif. Campus Tahoe City will be located on the shores...

Marmot Taps Artist for Out of the Box Summer Collection

Marmot, the heritage outdoor gear and apparel brand that has been building a community for those who love the outdoors since 1974, announced a...

lululemon Introduces Hike Collection

lululemon moves deeper into the outdoor niche, launching lululemon hike – clothes designed for outdoor adventures. People have been hiking in lululemon activewear for quite some time,...

Outdoor Foundation Reveals 2021 Annual Report Findings

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, released its first annual report showcasing data from its 2021 Thrive Outside program work...

Jack Wolfskin Acquires Distributor in Poland

Outdoor camping, clothing and gear brand Jack Wolfskin has acquired its long-time distributor in Poland, FAM Sp. K. The newly formed entity will be...

Darby Communications Appoints New President

PR and digital marketing firm Darby Communications has appointed Angie Robinson as president. Promoted to the top leadership role, Robinson is tasked with guiding the agency...

GSM Outdoors Acquires SteelShad and Buckeye Lures

GSM Outdoors has acquired two companies – SteelShad Lures and Buckeye Lures. Founded in 2016, SteelShad (pictured) has built a reputation for producing versatile lures....

Anon Appoints General Manager

Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with roots in active lifestyle, has named Mark Wakeling as its General...

Isbjörn’s Dolphin Sun Jumpsuit Wins SOA Kids Award

Premium and sustainable outdoor kids wear brand Isbjörn of Sweden has won the Kids Award at the Scandinavian Outdoor Awards (SOA), for its Dolphin...
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