Jack Wolfskin Acquires Distributor in Poland

Outdoor camping, clothing and gear brand Jack Wolfskin has acquired its long-time distributor in Poland, FAM Sp. K. The newly formed entity will be known as Jack Wolfskin Poland Sp. z.o.o. and is based in Gynia near Gdansk. Jack Wolfskin says the location serves as a strategic base for the brand’s growing presence in Poland and Eastern Europe.

FAM was founded by Marcin Gabryołek in 1995. His company was appointed as Jack Wolfskin’s distributor in 1998, and his team consistently achieved double-digit growth year over year. The new subsidiary employs 80 staff members through its retail and corporate operations. Gabryołek will continue in a leadership role as general manager of Poland.

Jack Wolfskin CEO Richard Collier said, “Jack Wolfskin is focused on a globalization strategy that strengthens our business in markets adjacent to the brand’s core DACH region. Our team in Poland has done an exceptional job for years of establishing a template for success with a multi-channel sales program, and progressive marketing and support operations. An excellent team is already in place to drive the next stage of growth in Eastern Europe with full backing from Jack Wolfskin and the Callaway Group family of brands.”

Jack Wolfskin sales director for East Europe, Johannes Hell, added, “Jack Wolfskin is well-positioned for long-term and sustainable growth in Poland. With our long-term market presence, selective distribution strategy and our market-leading brand communications outreach through leading ambassadors, creative media exposure and engaging events, we are already enjoying great momentum. We will continue to drive our brand awareness and desirability to further our market penetration in Poland and throughout the region. We are proud to have such a motivated team on board for Jack Wolfskin Poland.”