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Brand Watch

Circularity by tentree Focuses on Keeping Secondhand Clothing out of Landfills

tentree has launched its Circularity by tentree program, an initiative that brings the brand closer to a full closed-loop process by offering solutions for...

Journey Bikes Partners with Just One Earth

During the coming months and years, the online e-bike store Journey Bikes has pledged to plant thousands of trees in a bid to reduce its...

Mystery Ranch Announces Director of Product

Mystery Ranch, an industry-leading pack company built on a heritage of comfortable load carriage, has named Dana 3 Gleason the new Director of Product. Gleason, otherwise known...

Geartrade to Feature ORTOVOX ‘UnNew’ Gear, Apparel

For those gearing up for fall adventures, Geartrade, the outdoor marketplace for "UnNew" gear, is featuring a selection of apparel and packs from ORTOVOX,...

BikeExchange/Kitzuma Cycling Logistics Merger Proves Successful

After joining forces in December, Kitzuma Cycling Logistics, offering fully-assembled bike deliveries nationwide and BikeExchange, an online storefront for retailers, manufacturers and consumers across the...

Dahu Wins Silver Medal from America’s Best Bootfitters

Dahu, a Swiss ski boot recognized for redefining the relationship between on-hill ski performance and comfort, has been awarded the “Best in Category” Silver...

SEQUEL Gets Joyful with Happy Socks in Fold

SEQUEL now represents the beloved, quirky brand spreading color and happiness everywhere: Happy Socks! Founded in 2008 from a desire to escape the drab gray...

Safilo Joins Fashion Pact to Support Positive Environmental Impact

Safilo Group, an eyewear industry player in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets, has joined the...

Lululemon Workers Look to Unionize D.C. Store

Employees at a Lululemon store in Washington, D.C. filed a request with the National Labor Relations Board to conduct a union election. The group wants the...

Honey Stinger Partners with Athlete/Activist

Honey Stinger, a sports nutrition brand, has partnered with skier, filmmaker and outdoor advocate, Connor Ryan. Considered to be one of the most influential people in...
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