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Brand Watch

Brand Watch

Geartrade to Feature ORTOVOX ‘UnNew’ Gear, Apparel

Bruce Christian -
For those gearing up for fall adventures, Geartrade, the outdoor marketplace for "UnNew" gear, is featuring a selection of apparel and packs from ORTOVOX,...
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Brand Watch

BikeExchange/Kitzuma Cycling Logistics Merger Proves Successful

Bruce Christian -
After joining forces in December, Kitzuma Cycling Logistics, offering fully-assembled bike deliveries nationwide and BikeExchange, an online storefront for retailers, manufacturers and consumers across the...
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Awards

Dahu Wins Silver Medal from America’s Best Bootfitters

Bruce Christian -
Dahu, a Swiss ski boot recognized for redefining the relationship between on-hill ski performance and comfort, has been awarded the “Best in Category” Silver...
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Brand Watch

SEQUEL Gets Joyful with Happy Socks in Fold

Bruce Christian -
SEQUEL now represents the beloved, quirky brand spreading color and happiness everywhere: Happy Socks! Founded in 2008 from a desire to escape the drab gray...
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Brand Watch

Safilo Joins Fashion Pact to Support Positive Environmental Impact

Bruce Christian -
Safilo Group, an eyewear industry player in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets, has joined the...
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Brand Watch

Lululemon Workers Look to Unionize D.C. Store

Bruce Christian -
Employees at a Lululemon store in Washington, D.C. filed a request with the National Labor Relations Board to conduct a union election. The group wants the...
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Brand Watch

Honey Stinger Partners with Athlete/Activist

Bruce Christian -
Honey Stinger, a sports nutrition brand, has partnered with skier, filmmaker and outdoor advocate, Connor Ryan. Considered to be one of the most influential people in...
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Brand Watch

Geartrade Donates to Support Reproductive Rights, Women’s Advocacy Groups

Bruce Christian -
Geartrade, the UnNew marketplace, donated $2,000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups, prompted by last month’s U.S. Supreme...
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Brand Watch

Chêne Gear Commits to Duck Stamp Program with Apparel Launch

Bruce Christian -
Chêne Gear, maker of premium waterfowl waders and technical hunting apparel, will purchase a federal duck stamp, which raises money for crucial habitat conservation...
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Brand Watch

Superfeet, Materialize Deliver Motion Analysis, 3D Printed Orthotics

Bruce Christian -
Global insole industry leader Superfeet has announced a partnership with Materialise, a leader in 3D printing solutions. Together, the two companies introduce the Materialise...
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