tentree has launched its Circularity by tentree program, an initiative that brings the brand closer to a full closed-loop process by offering solutions for customers to resell or recycle their used tentree clothing through partner programs Treet and SuperCircle.
An estimated 11 million tons of textile waste made their way into landfills in 2018, up 170 percent since 2000. Depending on the type of fabric, articles of clothing can sit in landfills for centuries without breaking down.
Circularity by tentree marries the two paths of “reuse” and “recycle” through its partnership with textile recycler SuperCircle and resale guru Treet. The goal is for tentree clothes to stay out of the landfill and in circulation either as tentree products or as new, upcycled products. Customers request a free shipping label and send their clothing to SuperCircle, where they determine whether:
- a) The product is qualified to be resold. If so, the product will be posted through tentree’s resale shop powered by Treet, which will feature a variety of discounted, pre-loved tentree product
- b) The product is recycle If the clothing has been on a few too many adventures to be resold, tentree’s recycling partner, SuperCircle, will ensure that products are broken down and recycled into new materials that can live a new life as another article of clothing, padding, or insulation.
“Our number one priority with Circularity by tentree was to keep clothing out of landfills,” said Diana Seung, tentree President. “When you keep products alive – either in the original form or as a new upcycled product – you’re not only eliminating waste but also cutting the carbon footprint of the product in half and reducing the need for new materials. We prioritize earth-first materials and setting up a circularity program was the next step to closing that loop; at some point we’d like to see recycled tentree product come back to life in our newest releases.”
Customers receive credit towards future purchases after returning their products, which tentree hopes will serve as an incentive to drive customers to keep their clothing in circulation.
The integration of resale and recycle opportunities from Treet and SuperCircle into one initiative streamlines the process of circularity and ensures each item lives its most sustainable life.
Learn more about Circularity by tentree when it launches on the tentree site here: tentree.com.
