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Brand Watch

Associations

Tailwind Nutrition, FoCAIC Promote Backcountry Safety

Bruce Christian -
Tailwind Nutrition, a provider of simple and complete sports nutrition products for athletes, has partnered with Friends of the Colorado Avalanche Information Center (FoCAIC)...
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Awards

2022 Polartec Apex Award Winners Announced

Bruce Christian -
Polartec, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announced the winners of the 2022 Polartec Apex Award....
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Brand Watch

RECCO Selects Verde Brand as North America Public Relations Partner

Bruce Christian -
As the brand expands awareness of its technologies to make people more searchable in the outdoors, RECCO selected Verde Brand Communications as its public...
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Brand Watch

Hyosung Presents Innovation, Sustainable Textile Solutions at ISPO

Bruce Christian -
After nearly three years, Hyosung looks forward to gathering next week at ISPO Munich where it will introduce its latest textile solutions that bring...
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Brand Watch

Sports Inc. Announces Leadership Transition Plan

Bruce Christian -
Sports Inc. CEO Todd Adams announced he is stepping down at the end of the year. Sports Inc. is a sporting goods buying organization...
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Brand Watch

Polartec Commits to Net-zero Future

Bruce Christian -
Polartec, a creator of innovative and sustainable textile solutions, announced its parent organization Milliken & Company, which holds approved science-based net-zero targets. The Science...
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Brand Watch

Aventon eBike Gains Sequoia Capital Backing

Bruce Christian -
The electric bike brand Aventon has reportedly drawn the interest and investment of Sequoia Capital’s Chinese arm. Sequoia has led other funding rounds, most notably raising funds...
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Brand Watch

Tifosi’s Awareness Collection Raises $3.2K for Breast Cancer Foundation

Bruce Christian -
Tifosi Optics, a sport and lifestyle sunglasses brand, has raised $3,215 from its special Breast Cancer Awareness Collection. The funds were donated to the...
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Brand Watch

DKOTA Grizzly Adds APEX Outdoor Sales Group as South-central Reps

Bruce Christian -
Men’s rugged lifestyle apparel company DKOTA Grizzly announced It has hired APEX Outdoor sales group for Arkansas, Louisiana, Oklahoma and Texas. DKOTA Vice President of...
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Awards

Smith I/O MAG Imprint 3D Goggle Named to TIME’s Best Inventions

Bruce Christian -
Smith, a global leader in snow goggles, announced its I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list in...
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