Smith, a global leader in snow goggles, announced its I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list in the Outdoor category. The list comprises 200 groundbreaking inventions across 25 categories, but with only 10 products awarded in Outdoor.
To compile the list, TIME solicited nominations from the media outlet’s editors and correspondents around the world then evaluated each contender on several factors including originality, efficacy, ambition and impact.
The Smith I/O MAG Imprint 3D goggle is the first custom goggle built to the individualized features of a person’s face. The bespoke product addresses the range of face shapes and features while eliminates the one-size fits all approach to gear. The custom experience provides increased all-day comfort, elimination of light leaks due to improper fit, removal of pressure points or hot spots, and an expanded field of view.
Available exclusively within North America on smithoptics.com, the Smith I/O MAG Imprint 3D goggle ($450) includes the custom-created Smith I/O MAG frame, two proprietary ChromaPop branded snow lenses, a protective hard case, gogglesoc supplied lens protector and microfiber bag.
