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Brand Watch

Moosejaw Debuts Moosejaw ‘More’ Collection; Celebrates 30 Years

Bruce Christian -
Moosejaw, a leading retailer specializing in outdoor gear and apparel, is marking 30 years of serving outdoor consumers by blending its sense of humor...
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Brand Watch

Camber Outdoors Names Chief of Staff

Bruce Christian -
Camber Outdoors, a non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation-focused organizations, announced Mindy Silva as Chief of...
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Brand Watch

Houdini Bolsters Global Leadership; Establishes US Office

Bruce Christian -
Houdini, a functional life wear company committed to designs that are timeless, versatile, minimalist and circular, has bolstered its global leadership team and established...
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Brand Watch

BUFF Celebrates 30th Anniversary with Renewed Commitment to Sustainability

Bruce Christian -
Original Buff, S.A., a world leader in headwear and neckwear accessories for outdoor activities, celebrates 30 years of innovation this year and commits to...
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Brand Watch

Houdini Launches International Brand Acceleration

Bruce Christian -
Houdini, a functional life wear company committed to designs that are timeless, versatile and minimalist, unveils “Forward to Nature,” its first global brand messaging...
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Brand Watch

RECCO Renews Partnership with Freeride World Tour

Bruce Christian -
RECCO, a manufacturer of rescue technology that makes backcountry travelers more searchable, renewed its partnership with the Freeride World Tour (FWT) through 2025. Each...
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Brand Watch

Minus33 Seeks Search-and-Rescue Partners for Upcycled Wool Program

Bruce Christian -
New Hampshire’s merino wool specialist, Minus33, is accepting applications from search-and-rescue organizations nationwide to receive its wool warm-up kits. The Minus33 wool warm-up kits...
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Brand Watch

Princeton Tec Focuses on Innovation with New VP

Bruce Christian -
Princeton Tec, a family-owned personal lighting manufacturer that has built U.S.-made products since 1975, named Don Meredith as Vice President of Product. Meredith will...
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Brand Watch

Snow Peak Opens Retail Location in Brooklyn

Bruce Christian -
Snow Peak, the Japanese outdoor lifestyle brand, plans to open on Friday a Brooklyn, N.Y., retail location. Embracing the neighborhood’s thriving business environment, outdoor...
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Brand Watch

Norrøna Continues Momentum with Sales Expansion Across US

Bruce Christian -
Norrøna, the four-season, family owned Norwegian manufacturer of premium apparel and gear, announced it has partnered with sales agency, Kozy Outdoors LLC, as it...
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