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Brand Watch

Brand Watch

Turtle Fur Announces B Corp Certification

Bruce Christian -
Celebrating its 40th anniversary, outdoor headwear and accessories brand, Turtle Fur, announced that on Dec. 21, it became a Certified B Corporation (B Corp.),...
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Brand Watch

GORE-TEX Brands Garment Rental Program Expands

Bruce Christian -
L. Gore & Associates (Gore) announced its consumer garment rental program, Outerwear On Demand, will expand its collaboration with Seattle-based evo – the outdoor...
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Brand Watch

Gregory Mountain Unveils 2023 Ambassador Team

Bruce Christian -
Gregory Mountain Products, the longtime pack and active travel gear manufacturer, has shared its 2023 ambassador team roster. Comprised of adventurers, product testers, entrepreneurs...
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Brand Watch

HDry by Altexa Welcomes Two Brand Partners

Bruce Christian -
Altexa Srl and GHS Holdings announce new partners for their HDry  3D direct lamination waterproof breathable membrane. They are Ariat performance footwear and Shred...
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Brand Watch

BUFF Joins B Corporation Movement

Bruce Christian -
Original BUFF S.A., a leader in headwear and neckwear accessories for outdoor activities, has join the movement of registered B Corporations, scoring 105.7 in...
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Brand Watch

Alterra Taps Mashgin for Faster Self-checkout

Bruce Christian -
Mashgin, a fast touchless self-checkout system, and Alterra Mountain Company, owners of 15 North American mountain destinations, announced the first deployment of computer vision-powered...
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Brand Watch

Cape Union Mart Enlists Oracle Cloud for Efficiency

Bruce Christian -
South African retailer Cape Union Mart is a one-stop destination for outdoor enthusiasts, travelers and explorers. To drive customer loyalty, the brand abides by...
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Brand Watch

Jack Wolfskin Expands North American Sales Team

Bruce Christian -
Jack Wolfskin, a globally recognized outdoor performance apparel, footwear and equipment manufacturer, announced the strategic expansion of its North American wholesale business through the...
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Brand Watch

NexTex Innovations Presents Brand Identity at OR

Bruce Christian -
NexTex Innovations, an Atlanta-based textile technology developer that builds strategic partnerships with brands, entrepreneurs and manufacturers to bring textile innovations to market, will introduce...
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Brand Watch

Merrell Appoints VP of US Sales

Bruce Christian -
Merrell, an outdoor performance and lifestyle brand, has appointed Jessica Adler as the brand’s Vice President of U.S. Sales. With nearly 20 years of experience...
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