HDry by Altexa Welcomes Two Brand Partners

Altexa Srl and GHS Holdings announce new partners for their HDry  3D direct lamination waterproof breathable membrane. They are Ariat performance footwear and Shred Dog performance apparel, which are integrating the latest technology for winter 2022-23.

Ariat and Shred Dog are family-owned businesses that share the same interest in sustainably sourced components with their commitment to environmental principles and exceptional outdoor, work and lifestyle footwear and winter gloves.

HDry is an advanced technology for waterproofing technical gloves, footwear, backpacks and bags through its direct 3D lamination of a waterproof-breathable membrane to the inside of the outermost layer of the products.

With retail outlets in 42 countries, Ariat is among the largest brand of riding footwear and apparel in the world. Its use of HDry waterproof breathable construction in its Ignite waterproof shoe offers a lightweight, ecological and performance-based solution, for top level equestrian and workwear offerings.

Founded by CEO Beth Cross and co-founder Pam Parker, Ariat International is a premium footwear, apparel and accessories brand for equestrian sports and other outdoor activities, located in Union City, Calif. Ariat has revolutionized footwear for English and Western riders by developing riding boots with advanced athletic shoe technology and construction to improve performance, fit and comfort in the saddle and on the ground. Today, Ariat offers an assortment of English and Western riding boots and apparel, work boots and workwear, and fashion footwear for active outdoor lifestyles.

“At Ariat, we strive to deliver the best in innovation and technology. Partnering with HDry has added functional, breathable waterproof construction to our shoes,” said Riley Goldman, senior manager of product merchandising at Ariat shoes.

Since 2017, Shred Dog manufactures and supplies performance winter apparel for kids. The company’s mission is to “help more families make more magic and more memories in the outdoors by making outdoor apparel for kids that fits better, works better, looks cool, and is sold at a much better price compared to other brands.”

HDry will do that with its new glove development program for 2023. The Elevated Kids Glove for fall 2023 has an HDry membrane bonded to the outer face fabric. The glove has no room for water to pool, and it has better dexterity. A DWR on the face fabric sheds water from the exterior palm and wrap-around fingers feature Pittards Oiltac leather, for better grip and feel in wet and dry conditions.

Through specialized polymers and fiber structure, the design limits water uptake within the leather. Finally, the warmth is provided by strategically mapped insulation; 100g in the palm and 200g everywhere else of 3M Thinsulate insulation with a soft inner fleece lining.

“In designing a better youth glove than has ever been available, we sought out the highest quality materials from around the world and it was a no-brainer to incorporate HDry technology at the core,” said Dallas Moore, co-founder and co-CEO of SHRED DOG. “Their 3D seamless application eliminates the gap where traditional hanging liners fail. We have tested this technology extensively and know that it will keep kids warm and dry on the snow.”