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Brand Watch

Brand Watch

Jackson Hole Mountain Resort Set to Begin Summer Operations

Bruce Christian -
Jackson Hole Mountain Resort (JHMR) announced its Aerial Tram will be open to the public beginning on Saturday, marking the official kickoff for summer...
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Brand Watch

Good to Go Adds Marketing Manager

Bruce Christian -
Good To-Go, the dehydrated gourmet meal brand founded by Chef Jennifer Scism, has added to its team hiring Kristen Murphy as its Marketing Manager. With...
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Brand Watch

Chaco’s Fit for Adventure Tour is Back

Bruce Christian -
Chaco, an outdoor shoe brand known for its iconic Z sandal, announced the return of the Fit for Adventure Tour in 2023. After two...
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Aleck’s Tocsen Crash Sensor Available to Cyclists in US, Canada

Bruce Christian -
Following its recently announced acquisition of impact detection technology company Tocsen, Aleck, a maker of wireless helmet audio systems for outdoor sports, announced that...
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NexTex Collaborates with SQUATWOLF on Gym Wear Collection

Bruce Christian -
NexTex Innovations, an Atlanta-based textile technology developer that builds strategic partnerships with brands, entrepreneurs and manufacturers to bring textile innovations to market, announced global...
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Brand Watch

Mountain Khakis Appoints E-commerce Director

Bruce Christian -
Mountain Khakis announced it has name Jinnie Austin as its new E-Commerce Director. With more than 10 years of experience in marketing and digital leadership...
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Oru Unveils Origami ‘Camp’ Furniture

Bruce Christian -
Oru Kayak, the original origami kayak brand, has announced a milestone in origami design and innovation: Oru Camp, which features an origami-style Adirondack chair,...
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Brand Watch

Watershed Drybags Partners with Darby Communications

Bruce Christian -
Watershed Drybags, an Asheville, N.C.-based manufacturer of airtight, fully submersible and waterproof drybags for outdoor pursuits, announced its partnership with Asheville-based Darby Communications, a...
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Brand Watch

Rab, Lowe Name U.S. Marketing Manager

Bruce Christian -
Rab and Lowe Alpine, leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, has named Annalee Loomer...
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Brand Watch

RAEN Introduces Recycled Sunglass Collection

Bruce Christian -
RAEN, a premium eyewear brand, announced a collection of sunglasses using recycled acetate to produce frames for its popular styles. The Recycled Black Collection combines...
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