NexTex Innovations, an Atlanta-based textile technology developer that builds strategic partnerships with brands, entrepreneurs and manufacturers to bring textile innovations to market, announced global gym wear brand, SQUATWOLF, has joined its roster of TDry Technology brand partners.
SQUATWOLF was established in 2016 in Dubai, UAE, with the vision of designing athletic apparel that offers style and functionality to meet athlete’s needs, which according to Wajdan Gul, the company’s CEO and co-founder, was unavailable at the time in the Middle East.
Through a marketing strategy that used trainers as micro-influencers to promote the brand on social media, SQUATWOLF has become the biggest gym gear brand in the Middle East and has expanded globally scale serving customers in more than 120 countries.
“TDry outperforms traditional sweat-wicking fabrics in terms of better moisture management and faster drying rate,” said Gul. “Since it’s a fabric construction technology not dependent on wicking chemistry, TDry is more environmentally friendly than many traditional moisture-movement technologies.
“Sustainable innovation is a big part of SQUATWOLF’s ideology, and this marks a major achievement for our brand,” Gul continued. “We are excited about our partnership with NexTex and continuing to engineer innovative garments in the future, using insight to benefit our athletes.”
The trademarked TDry technologies, featured in SQUATWOLF’s recent 360Lab collection for men and women, excel in moving moisture to the exterior of fabric, leaving the skin contact side dry. This is achieved through proprietary yarn selection, fabric construction, and processing techniques that result in diverse fabrics suitable for performance and everyday wear that unleash the potential for maximum comfort and performance.
SQUATWOLF’s TDry collection consists of t-shirts, tanks, tights and shorts for men, and t-shirts, leggings, and sports bras for women, which can be found online at www.squatwolf.com.
For more information on NexTex Innovations, visit nextexinnovations.com.
