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REI Co-op to Open in Ithaca Next Summer

Bruce Christian -
Specialty outdoor retailer REI Co-op will open in Ithaca, N.Y., in summer 2024. The store will offer an assortment of apparel, gear and expertise...
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Wondery Outdoors Relaunches Toward Greater Diversity

Bruce Christian -
Wondery Outdoors, a women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, has...
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Brand Watch

Dimension-Polyant Adds X-Pac VX to Fabric Collection

Bruce Christian -
Dimension-Polyant, a sailcloth producer and manufacturer of X-Pac lightweight, durable, and waterproof laminates developed for packs and bags, has added its X-Pac VX line...
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Brand Watch

Rocky Talkie Selects Purple Orange as PR Agency of Record

Bruce Christian -
Rocky Talkie, a manufacturer of rugged two-way radios, announce its partnership with Purple Orange Digital to handle PR and affiliate management. Founded in 2019...
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686, Nikwax Announce Aftercare Partnership

Bruce Christian -
Nikwax, a leader in technical cleaners and waterproofing products for outdoor gear and apparel, has joined with 686 to provide its fans with safe...
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COROS Unveils PACE 3 GPS Sport Watch

Bruce Christian -
COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, launches today the PACE 3, a performance-focused sport wearable and...
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Merrell Unveils ‘Scrap’-material Shoes for Zero Waste Week

Bruce Christian -
Merrell, a hike and outdoor footwear brand, announces the launch of Scrap, a limited-run footwear collection built partially using excess materials from the production...
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Brand Watch

Timberland Eyewear Introduces Bio-based Acetate Sunglasses

Bruce Christian -
Timberland Eyewear has introduced its latest innovation, the bio-acetate TB9318 sunglasses, a fusion of style, performance and sustainability. Striking an equilibrium between contemporary design and...
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Brand Watch

Pinnacle Outdoor Group Introduces General Manager

Bruce Christian -
Pinnacle Outdoor Group, an outdoor industry sales agency, announced the promotion of Sarah Maher to General Manager, a role she has been covering since...
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Ignik Collaborates with Artist to Unveil MTN Collection

Bruce Christian -
Ignik, an outdoor heating brand providing products to help people stay comfortable outside longer, debuts the MTN Collection in collaboration with artist and Canadian...
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