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Tuesday, May 14, 2024
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Brand Watch

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Hydro Flask, US Ski & Snowboard Announce Partnership

Bruce Christian -
U.S. Ski & Snowboard announced the first snowboard title partnership with Hydro Flask, a leader in insulated stainless steel flasks and soft goods innovations...
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Brand Watch

Kora Expands Bamboo Line with Activewear Capsule

Bruce Christian -
Kora, known for its expertise in crafting technical apparel with natural fibers, is expanding its bamboo apparel range with the introduction of an Activewear...
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Brand Watch

Sunday Afternoons Welcomes New CEO

Bruce Christian -
Following an extensive search, outdoor headwear brand Sunday Afternoons appointed Patrick Mahaffey as its new chief executive officer. Mahaffey joins the family-owned brand with extensive...
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Awards

VIM & VIGR Names Nursing Scholarship Recipients

Bruce Christian -
VIM & VIGR, maker of stylish and comfortable compression socks, announced the winners of its third annual nursing scholarship program, Adriana Jones and Emily...
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Brand Watch

Free Fly Partners with Purple Orange

Bruce Christian -
Free Fly, a fishing, outdoor and lifestyle apparel brand from Charleston, S.C., announce its partnership with Purple Orange Brand Communications. The collaboration will leverage...
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Brand Watch

Madewell Becomes a bluesign System Partner

Bruce Christian -
Sustainability solutions provider for the textile industry bluesign announced a partnership with Madewell, a fashion and denim lifestyle brand, as the first U.S. denim...
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Brand Watch

Alta Group Joins AKU North America Sales Team

Bruce Christian -
AKU, an Italian footwear brand that designs and produces technical, comfortable, hand-crafted footwear, announced that Alta Group Inc., has joined its sales team in...
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Brand Watch

Kelty Teams with ORO Sales Group

Bruce Christian -
Kelty, a leader in durable and easy-to-use outdoor equipment, announced its partnership with On the Road and Off (ORO), a Southeast sales and marketing...
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Brand Watch

Sea to Summit Partners with Big City Mountaineers, City Kids

Bruce Christian -
 Sea to Summit, a global manufacturer of adventure equipment, announced partnerships with Washington D.C.-based, City Kids Wilderness Project and Colorado-based, Big City Mountaineers. Throughout...
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Brand Watch

Nikwax NA President to Lead Global Business

Bruce Christian -
Nikwax, a leader in technical cleaners and waterproofing products for outdoor gear and apparel, has promoted Brian Davidson to CEO of its global business....
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