Cardo Systems, a leader in group communication devices, has named Erika Gurnett as its sales manager for Outdoor Sports in the United States and Canada, as the company expands its footprint in North America.
Gurnett will oversee and build awareness with outdoor retail partners across the United States and Canada. She will work with specialty retail stores, buying groups, national accounts and e-commerce platforms to drive business for Cardo’s Packtalk Outdoor Communicator, which allows wireless communications among a group of up to 15 people with a range up to three miles while they ski, bike, hike, surf or enjoy other outdoor activities.
“I love that Cardo is introducing a new category to the outdoor industry with some really groundbreaking technology and some great opportunities to add better communication into sports that we all love,” Gurnett said. “A majority of my career I’ve spent building brands and introducing new products into the market, this will be another venture into building something great!”
Gurnett also will help develop Cardo’s ambassador network and work with adaptive sports programs as well as ski schools and instructors to drive Cardo’s product across consumers and retail.
She joins Cardo after spending the past three years as a U.S. sales manager with LeBent, an Australian company specializing in technical socks and apparel. She has worked in sales for more than a decade and is based in San Clemente, Calif.
For more information about Cardo Systems and the Packtalk Outdoor, check out https://www.cardosystems.com/outdoor.
