The James Brand – makers of modern, minimal everyday carry products – has appointed Dustin Aron as director of Marketing and Sales. In his new role, Aron will manage strategy and implementation to increase consumer awareness and engagement, execute expanded wholesale and retail objectives with the global sales team and support the overall growth strategy of the brand.
Before joining The James Brand, Aron built a successful marketing career with iconic lifestyle brands including his most recent position at LEUS, makers of premium sustainably sourced towels, where he served as vice president of Marketing.
Prior career experience includes a four-year run at Sun Bum leading the sun care category and brand marketing, and nearly three years at GoPro as Board Sports Marketing Manager, after serving more than 14 years at Sole Technology in various positions championing action sports footwear and apparel brands etnies, éS, Emerica, ThirtyTwo and Altamont.
Aron will work alongside the growing team at the Carlsbad-based office for The James Brand, reporting directly to brand CEO Mike Hoefer while also supporting the creative initiatives led by co-founder Ryan Coulter and the product design team in the Portland-based office.
For more on The James Brand, please visit www.thejamesbrand.com.