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Paddlesports

Boardworks Surf Acquires Global Licensing to Rogue Brand

Martin Vilaboy - 0
Southern Calif.-based Boardworks announced its global license agreement with Rogue, an authentic core performance SUP and surf brand, founded in 2008. This announcement comes...
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Ingredients

Nikwax Finds Carbon Balance

Martin Vilaboy - 0
Nikwax celebrated its 40th year by carbon balancing the entirety of its operations since 1977, said the company. Since 2007, the brand has been...
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Market Research

Dip in Savings Rate Suggests Bump in Consumer Confidence

Martin Vilaboy - 0
The latest report from the Federal Deposits Insurance Corporation (FDIC) shows that Americans have lowered their bank savings by $32 billion in the second...
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Rep/Distributors

Craghoppers Taps RAM To Rep Northwest

Martin Vilaboy - 0
Craghoppers announced a new partnership with RAM Enterprise covering the Pacific Northwest sales territory for the brand. Their partnership is effective immediately. RAM Enterprise’s Ron...
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Newly Released

Newell Technical Apparel Announces New Sales Leader

Martin Vilaboy - 0
Newell Brands Technical Apparel (NBTA), whose portfolio of brands includes Marmot and ExOfficio, announced Deanna Fleming as its new head of global sales and...
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Market Research

Outdoor Participation Rate Reaches 48.8%

Martin Vilaboy - 0
Nearly half of all Americans over the age of six, or 48.8% of the US population, participated in outdoor recreation at least once in...
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Paddlesports

Surftech Joins Sustainable Surf’s ECOBOARD Project

Martin Vilaboy - 0
For years Surftech surfboards and paddleboards have featured a number of more sustainable materials, and now the company is proud to announce a partnership...
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Uncategorized

IO Report: Ride Along

admin - 2
Ride Along - Participants and product designers are jumping on the vehicle-based adventure bandwagon by: Martin Vilaboy Whether one is willing to admit it or not,...
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