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ONIX Pickleball Names Verde as PR Agency of Record

ONIX Pickleball, a leader in the sport for two decades, recruited Verde Brand Communications as its PR agency of record. Verde is a Colorado-based...

ISLE Establishes Retail Agreement with West Marine for SUP Kayaks

Surf and SUP manufacturer ISLE announced a partnership with West Marine, a multi-channel retailer of boating, fishing and water-related supplies. This collaboration will see...

Surftech Expands Distribution Network with Tablas Surf Partnership

Surftech, a company known for surfboard innovation and manufacturing, established a strategic partnership with Tablas Surf, in collaboration with Zimbalisurf. This collaboration is expected...

Paddling Magazine: Paddlesports Trade Coalition to Host Industry Colab in September

The Paddlesports Trade Coalition (PTC) is preparing to open the doors for its first-ever industry event, September 3-6 in Oklahoma City. According to Paddling...

Surf Industry Members Association Report Highlights Growth, Diversity in the Sport

The Surf Industry Members Association (SIMA) released a new 22-page report - Diversity in Surfing - in which it examined some of the changing...

Astral Expands bluesign Life Jacket Collection

Astral, which designs high-performance outdoor equipment while prioritizing the protection of soil and water resources throughout the production process, unveiled the YTV 2.0. This fifth...

ISLE Surf and SUP Sponsors CrossFit Games 2023

ISLE Surf and SUP announced its sponsorship in CrossFit Games 2023. The partnership aims to foster brand awareness, create brand synergy and explore new...

Rhode Island Law Requires Paddlers to Wear PFDs

The state’s new law was driven by three fatal kayak incidents in 2022, as well as the state’s recognition that nearly half of its...

Astral’s 14th Limited Edition PFD Inspired by Pro Kayaker

Astral introduced a limited edition GreenJacket Rescue PFD in collaboration with athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design...

Canadian River Expeditions Kicks off 2023 Season

Canadian River Expeditions, a rafting and paddling outfitter offering trips on top rivers in northern Canada and Alaska, kicks off the 2023 season with...
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