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ONIX Pickleball Names Verde as PR Agency of Record

Brady Hicks -
ONIX Pickleball, a leader in the sport for two decades, recruited Verde Brand Communications as its PR agency of record. Verde is a Colorado-based...
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Paddlesports

ISLE Establishes Retail Agreement with West Marine for SUP Kayaks

Brady Hicks -
Surf and SUP manufacturer ISLE announced a partnership with West Marine, a multi-channel retailer of boating, fishing and water-related supplies. This collaboration will see...
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Paddlesports

Surftech Expands Distribution Network with Tablas Surf Partnership

Brady Hicks -
Surftech, a company known for surfboard innovation and manufacturing, established a strategic partnership with Tablas Surf, in collaboration with Zimbalisurf. This collaboration is expected...
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Events

Paddling Magazine: Paddlesports Trade Coalition to Host Industry Colab in September

Brady Hicks -
The Paddlesports Trade Coalition (PTC) is preparing to open the doors for its first-ever industry event, September 3-6 in Oklahoma City. According to Paddling...
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Market Research

Surf Industry Members Association Report Highlights Growth, Diversity in the Sport

Brady Hicks -
The Surf Industry Members Association (SIMA) released a new 22-page report - Diversity in Surfing - in which it examined some of the changing...
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Brand Watch

Astral Expands bluesign Life Jacket Collection

Brady Hicks -
Astral, which designs high-performance outdoor equipment while prioritizing the protection of soil and water resources throughout the production process, unveiled the YTV 2.0. This fifth...
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Brand Watch

ISLE Surf and SUP Sponsors CrossFit Games 2023

Bruce Christian -
ISLE Surf and SUP announced its sponsorship in CrossFit Games 2023. The partnership aims to foster brand awareness, create brand synergy and explore new...
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News

Rhode Island Law Requires Paddlers to Wear PFDs

Bruce Christian -
The state’s new law was driven by three fatal kayak incidents in 2022, as well as the state’s recognition that nearly half of its...
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Brand Watch

Astral’s 14th Limited Edition PFD Inspired by Pro Kayaker

Bruce Christian -
Astral introduced a limited edition GreenJacket Rescue PFD in collaboration with athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design...
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News

Canadian River Expeditions Kicks off 2023 Season

Bruce Christian -
Canadian River Expeditions, a rafting and paddling outfitter offering trips on top rivers in northern Canada and Alaska, kicks off the 2023 season with...
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