Newell Brands Technical Apparel (NBTA), whose portfolio of brands includes Marmot and ExOfficio, announced Deanna Fleming as its new head of global sales and business development. Fleming, who joined the company in August 2017, will lead the sales organization going forward overseeing all North American sales and international distribution (not including Europe). In her new position, Fleming will report directly to Joe Flannery, senior vice president and general manager of NBTA.
Fleming comes to NBTA from Harmless Harvest where, as VP of marketing and sales, she managed the growth of this organic food and beverage business. Prior to that role she held leadership positions with Big Heart Pet brands, the makers of iconic household brands like Milk-Bone and specialty brands like Natural Balance.
When asked why she wanted to make the transition to the outdoor industry, Fleming states, “it’s an exciting time, the outdoor industry is on the precipice of many changes, and I’m excited to be a part of how we evolve the business and win the hearts of consumers in the years to come.”