Three-Quarters to Shop Small & Local this Holiday
Examining consumer response to the dominant forces shaping this unprecedented year, a study digital marketing…
La Sportiva Goes Wide for Spring
La Sportiva announced that for the first time in the brand’s history, it will offer…
L.L. Bean to Open Toronto Store
Following the announcement of brick-and-mortar expansion in Canada earlier this year, legacy outdoor brand L.L.Bean…
GSI Outdoors Joins Prana’s Responsible Packaging Movement
GSI Outdoors, the family-owned outdoor cooking and dining gear brand, has joined Prana’s Responsible Packaging…
Outdoor Associations Partner to Expand Reach, Deliver New Benefits
The Outdoor Writers Association of America (OWAA) and Outdoor Recreation Roundtable (ORR) are partnering to…
ORTOVOX Beacon Retirement Program Removes 700+ Outdated Beacons
ORTOVOX’s Beacon Retirement Program is designed to remove dated beacons from the backcountry and to…
Backcountry.com Partners with Pay-Later Service
Payment service provider Klarna has been enlisted by Backcountry.com to offer its customers flexible buy…
SOL Paddle Boards Names Johnsons EO of Operations
SOL Paddle Boards, a Colorado stand up paddle boards brand, announced Chris Johnson as its…
Darby Communications & Status Forward Announce 2021 Stand Up Initiative
Darby Communications and Status Forward recently announced the launch of their 2021 Stand Up Initiative. Previously geared…
Mountain Source to Represent Merrell
Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source…
Bollé Employs AI to Develop High Contrast Lens
Bollé is launching its most technologically advanced high contrast lens with the introduction of Volt +,…
Outdoor Research Adds Midwest Representation
Outdoor Research this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest…
Hyosung Collaborates with Univ. of Oregon Sport Product Management Program
With consumer research conducted and product concept on the drawing board, a five person group…