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Brand Watch

Delaine & Co. to Outfit Dartmouth Alpine, Nordic Ski Teams

Bruce Christian -
Delaine & Co., maker of premium merino ski sweaters, domestically manufactured and sourced, has partnered with the Dartmouth ski team and will provide the...
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News

blackcrows Releases Limited Edition Powder Hunting Capsule

Bruce Christian -
blackcrows, the French ski brand focused on design-driven high-performance ski products and apparel, dropped a limited edition Powder Hunting Capsule with its new generation...
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News

onX Backcountry Announces Partners for Winter 2023

Bruce Christian -
onX Backcountry, a navigation and discovery app for outdoor enthusiasts, announced its suite of partnerships for the 2022-2023 winter season. By working closely with...
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News

Nordica, SOS Outreach, Christy Sports Release Ski for Under-represented Kids

Bruce Christian -
Nordica, SOS Outreach and Christy Sports have released a limited-edition Nordica Unleashed Outreach Ski. Only 50 pairs have been produced and are available through...
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Brand Watch

JAMBAR Partners with Olympic Gold Medalist

Bruce Christian -
By partnering with Olympic Gold Medalist Jonny Moseley, JAMBAR announced an energy bar/athlete reunion nearly 20 years in the making. Jennifer Maxwell, the co-founder of...
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News

Jones Snowboards Releases Seasonal Apparel

Bruce Christian -
With much of the country covered in snow, many people are packing for ski trips. With this in mind, here are some of the...
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Brand Watch

Atomic Adds Backcountry Legend to Athlete Roster

Bruce Christian -
Atomic, a leader in the design and manufacturing of premium winter sports equipment, has added big mountain freeride skier Chris Rubens to its roster...
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News

ARVA Introduces Refillable REACTOR Carbon Canister

Bruce Christian -
ARVA, developers of snow safety equipment for more than 35 years, announced the arrival of North America’s carbon fiber airbag canister. Weighing t nearly...
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News

Nodica Debuts 2024 Product Line

Bruce Christian -
Snowsports brand Nordica is unveiling its 2024 product line at the Winter Sports Marketing show through Saturday in Salt Lake City. The line consists...
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Brand Watch

GORE-TEX Brands Garment Rental Program Expands

Bruce Christian -
L. Gore & Associates (Gore) announced its consumer garment rental program, Outerwear On Demand, will expand its collaboration with Seattle-based evo – the outdoor...
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