RECCO, an advanced rescue technology company focused on making more people searchable in the outdoors, announced the addition of Billy Treacy to its team as the North American Area Sales Manager.
Treacy’s role will be integral to the company’s expansion into the North American market and four-season usage.
Treacy’s background as a sales and rescue professional places him perfectly for the role. With experience as the Sales Director for Easton Bell Sports, Senior Sales Manager for Under Armour Performance, Sales and Sports Marketing Representative for Oakley, and a Pro Ski Patroller at Brighton (Utah) – he will help RECCO’s brand elevate its presence in the North American market.
RECCO CEO Fredrik Steinwall said, “With our brand partnerships in the U.S. and Canada only continuing to grow each season, we knew we needed someone like Billy with a wealth of experience to represent our brand in North America. Now that we have a growing amount of summer partners, we knew it was time to bring a North American Sales Manager on board. We believe he’ll do great things for our company and are excited to see what the future holds.”
Treacy said, “In 2018, I took a career detour and became a Pro Ski Patrol member at Brighton Resort … This amazing opportunity and experience set me up well to re-enter the world of sales at RECCO, where I’ll be able to reconnect with my excellent network of snow and outdoor business professionals and stay engaged with the ski patrol community.”
As Treacy joins the RECCO team, the RECCO network continues to expand globally. In Germany, two organizations that use RECCO SAR helicopter detector together are the Chiemgau Mountain Rescue Service and the Bavarian Police.
The 80 kg search device in the form of a buoy sends and receives a directional radar signal and is attached to a cable under the helicopter. This enables rescuers to search large areas quickly for missing, lost or injured people who are carrying a RECCO reflector.
Check out the system in action in this recently released video.
RECCO reflectors are integrated into outdoor clothing and equipment such as helmets, backpacks and hiking shoes from more than 150 brand partners including Jack Wolfskin, Arc‘teryx, Helly Hansen, Patagonia, POC and more.
For more information, visit RECCO.com.
