Snow Peak, an international Japanese camping brand with 65 years of history, announced a partnership with Sundance Mountain Resort, based in Sundance, Utah. The two brands signed an agreement to expand on their existing relationship to bring exceptional camping experiences to the resort.
Kicking off the design phase this year, Snow Peak and Sundance Mountain Resort will bring to life refined and comfortable campsites, as well as a community gathering center to unite people and alleviate the stresses of modern life through time together outside.
Overnight guests will be greeted with a fully outfitted Snow Peak elevated camping experience high on the mountainside, including a custom platform tent, king-size bed and linens and a full suite of Snow Peak equipment to enhance their stay.
Food and beverages, as well as experiences focused on the intersection of nature and creativity, will be included in the stay and provided by an on-mountain camp host.
“There is nothing more restorative than spending extended time immersing oneself in nature,” said Matt Liddle, chief futures officer at Snow Peak USA. “That has been Snow Peak’s guiding ethos since our founding in 1958. We are delighted to form this partnership with the iconic Sundance Mountain Resort, which has been a steward of the land and of the human spirit for decades. Our collaboration based on shared values and respect will bring to life a visionary Snow Peak elevated camping experience at the foot of Mount Timpanogos, high in the Wasatch Mountains.”
With its U.S. roots based on a culture of lightweight backpacking, Snow Peak has evolved in recent years, recentering around its unique perspective on camping. Through its beautifully designed, lifetime-guaranteed gear, the brand offers a camping experience that brings comfort and community to the forefront.
With the launch of the brand’s Portland restaurant, Takibi in 2021 and the forthcoming Campfield in Long Beach, Wash., Snow Peak is committed to creating spaces that foster human connection and center on the rhythms of nature.
The partnership with Sundance Mountain Resort serves as Snow Peak’s first experiential collaboration, bringing both brands’ purposes to life.
“One of our highest purposes at Sundance Mountain Resort is to provide guests with immersive experiences in nature that foster the human spirit,” said Chad Linebaugh, Sundance Mountain Resort’s President and General Manager. “I have now seen and experienced Snow Peak in the mountains of Japan and we are excited to adapt their product design and experience to our Wasatch Mountain setting here at Sundance. We expect to learn a lot as we proceed with an initial phase one launch later this summer.”
This year, Snow Peak and Sundance Mountain Resort have embarked on two collaborations. This month, Snow Peak’s Portland, Oregon-based restaurant, Takibi, is hosting a pop-up at Sundance Mountain Resort. Takibi’s Executive Chef Cody Auger and Bar Manager Alex Anderson hosted a 10-course omakase experience on June 18 in the Tree Room. And the Owl Bar menu features a dozen signature Takibi dishes and cocktails using ingredients sourced from Utah and Oregon from June 16-25.
