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Newly Released

ORTOVOX Beacon Retirement Program Removes 700+ Outdated Beacons

Martin Vilaboy -
ORTOVOX’s Beacon Retirement Program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with...
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Newly Released

Dahu Launches Online Boot Fit Experience, Fit Guarantee

Martin Vilaboy -
Swiss ski boot Dahu is look “reimagine the boot fit experience” with the launch of its new Corsair Fit Experience. A brand and industry first,...
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Wintersports

Backcountry, Utah Avalanche Center Launch Snow Safety Education Initiative

Martin Vilaboy -
Online specialty retailer Backcountry has partnered with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources, said the two...
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Newly Released

Smith Extends ‘Committed to Retail Sales’ Incentive Program

Martin Vilaboy -
Following the launch of its Committed to Retail sales incentive program this past summer, Smith announced it is growing the program to include snow...
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Ingredients

WNDR Alpine Recognized for Algal Core

Martin Vilaboy -
Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core, a ski...
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Ingredients

WNDR Alpine Coordinates Backcountry Safety Courses for Each Ski Sold

Martin Vilaboy -
Reservation systems and rumors suggest skiers will be turning to the backcountry more than ever to get their turns in this upcoming ski season....
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Rep/Distributors

Fischer Skis US Updates Retail Engagement for 2021

Martin Vilaboy -
Fischer Skis US announced today that it will utilize digital platforms moving forward as the primary vehicle for conveying product and brand information to...
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Wintersports

SIA Launches Inclusion Training Course for National Orgs and Associations

Martin Vilaboy -
Snowsports Industries America (SIA) said it kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be...
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Newly Released

Poler Stuff Expands into Wholesale Channel

Martin Vilaboy -
Following a re-emergence of Poler Stuff in December 2019, the Portland, Ore.-based outdoor and lifestyle brand announced a its sales expansion into wholesale channels...
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Newly Released

Airblaster Names Hower as Marketing Manager

Martin Vilaboy -
After 20 years at Timberline Lodge and Ski Resort, Ricky Hower joins Airblaster, an independently owned snowboarding apparel brand based in Portland, Ore., as...
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