Poler Stuff Expands into Wholesale Channel

Following a re-emergence of Poler Stuff in December 2019, the Portland, Ore.-based outdoor and lifestyle brand announced a its sales expansion into wholesale channels across the U.S. and international markets with the launch of its Spring 2021 collection. Supporting sell-in and sell-through of the new assortment, the Poler executive team are working with strategic retail account partners in North America, Asia/Southeast Asia and Germany/Austria markets, said the company.

Within the U.S., Poler has partnered with three independent sales groups. With over 20 years experience, Band Vibes Agency will represent Poler in the Pacific Northwest covering Washington, Oregon and Idaho. Team BK Sales, led by Keith Culver, will oversee California, Hawaii, Nevada and Arizona territories, and The Nutty Rice Agency, based in Manhattan, will represent the Northeast U.S. covering New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Vermont, Massachusetts, New Hampshire and Maine.

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Current international sales territories are led by the Canvas Group in Japan and the Primer Groups in Taiwan, Korea and Australia. Poler has also engaged in a market test with action sports sales veteran, Philipp Schmidt, president of Mosiac Sales Group based in Germany, to grow the brand in the EU market.

In addition, Poler announced its partnership with Akimbo Communications to oversee the company’s media relations in North America.