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Recall

ZAG Skis Partners with Global Sales Guys on U.S. Launch

Martin Vilaboy -
Chamonix, France-based specialty ski brand, ZAG Skis, announced a brand launch partnership with Colorado’s Global Sales Guys (GSG). ZAG skis will be available in...
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Wintersports

Skit Boot Specialist Dano Bruno to Lead Dahu’s Online Fit Experience

Martin Vilaboy -
Swiss ski boot brand Dahu announced that ski industry veteran Dano Bruno will lead the brands latest initiative, the Corsair Fit Experience (CFE). Bruno...
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Events

Snowbound Festival Announces 2021 Dates

Martin Vilaboy -
Along with its new website, Snowboundfest.com, SIA announced plans for the newly reinvented regional Snowbound Festivals in New England and the Rockies, which are set...
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Market Research

Ski Area Execs Optimistic Heading to Winter 20/21

Martin Vilaboy -
If the summer is any indication of demand for outdoor recreation, ski areas will be very busy this upcoming season. That’s the general consensus...
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Wintersports

Bollé Adds AR Try-On Experience to Helmets, Goggles

Martin Vilaboy -
In an effort to address current sanitary challenges with innovative solutions, Bollé announced the launch of a new augmented reality filter allowing consumers to not...
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Newly Released

ORTOVOX Beacon Retirement Program Removes 700+ Outdated Beacons

Martin Vilaboy -
ORTOVOX’s Beacon Retirement Program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with...
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Newly Released

Dahu Launches Online Boot Fit Experience, Fit Guarantee

Martin Vilaboy -
Swiss ski boot Dahu is look “reimagine the boot fit experience” with the launch of its new Corsair Fit Experience. A brand and industry first,...
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Wintersports

Backcountry, Utah Avalanche Center Launch Snow Safety Education Initiative

Martin Vilaboy -
Online specialty retailer Backcountry has partnered with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources, said the two...
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Newly Released

Smith Extends ‘Committed to Retail Sales’ Incentive Program

Martin Vilaboy -
Following the launch of its Committed to Retail sales incentive program this past summer, Smith announced it is growing the program to include snow...
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Ingredients

WNDR Alpine Recognized for Algal Core

Martin Vilaboy -
Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core, a ski...
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