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Tuesday, July 27, 2021

Backcountry to Host Natural Selection Tour Store; Support Elite Snowboarding Event

Backcountry, the specialty retailer of premium outdoor gear and apparel, has teamed with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on the planet’s most exciting natural and naturally enhanced terrain.

As the official outerwear and retail partner, Backcountry will host the NST store on its website, giving customers and fans the opportunity to purchase NST-specific products, as well as Backcountry gear and apparel.

As the official outerwear and retail partner for NST, Backcountry will sell limited edition tour merchandise on a dedicated landing page (www.backcountry.com/sc/natural-selection-tour), which will go live Friday (Jan. 29). Included in the collection are one-of-a-kind collaboration products, featuring designs representing the Jackson area, which will be sold onsite at the Continuum Hotel in Teton Village during the competition’s Jackson stop.

To keep NST staff warm during the tour, Backcountry has provided full uniforms including the Cottonwoods Gore-Tex Jacket, Cottonwoods Gore-Tex Pant, and insulation layers including the Hallett Jacket, Huxley Fleece, and Wolverine Cirque as well as Backcountry Gore-Tex gloves.

The Natural Selection Tour is a three-stop snowboarding competition featuring the world’s top men’s and women’s snowboarders, from Olympians to big mountain film stars. The tour kicks off February 3-9, with the YETI Natural Selection at Jackson Hole and continues on to the Natural Selection Baldface Lodge, British Columbia in the first week of March.
The top men’s and women’s finishers from the first two events will go head-to-head in Alaska’s backcountry at the HempFusion Natural Selection at Tordrillo Mountain Lodge from March 20-27, where champions will be crowned.

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