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Socially Aware

Associations

Broad Beta Focuses on Underserved Outdoor Community

Bruce Christian -
Through special events and written and audio media, Broad Beta – a new media outlet – empowers, inspires and creates belonging for a diverse,...
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Green

Granite Gear Grounds Keepers Continue Cleaning Up

Bruce Christian -
The Granite Gear Grounds Keeper program kicks off its seventh year of picking up trash from wild places and “leaving it better.” Since the...
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News

Nordica, SOS Outreach, Christy Sports Release Ski for Under-represented Kids

Bruce Christian -
Nordica, SOS Outreach and Christy Sports have released a limited-edition Nordica Unleashed Outreach Ski. Only 50 pairs have been produced and are available through...
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News

U.S. House Eyes Plans to Dispose of Public Lands

Bruce Christian -
In its first vote as the 118th Congress, the U.S. House of Representatives passed a rules package containing a provision intended to pave the...
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Brand Watch

Turtle Fur Announces B Corp Certification

Bruce Christian -
Celebrating its 40th anniversary, outdoor headwear and accessories brand, Turtle Fur, announced that on Dec. 21, it became a Certified B Corporation (B Corp.),...
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Associations

Backpacker’s Pantry Lists 2022 Donations, Welcomes Partners

Bruce Christian -
Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announced its annual donations for the 2022 calendar year. During the past year, Backpacker’s Pantry...
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Brand Watch

Camber Outdoors Releases 2022 Workplace DEI Report

Bruce Christian -
Camber Outdoors, a national nonprofit organization dedicated to amplifying diverse voices across the outdoor industry by supporting outdoor-recreation-focused organizations as the vehicle of change...
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News

Kimeze Focuses on Glasses for People of Color

Bruce Christian -
An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black...
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Brand Watch

Tifosi’s Awareness Collection Raises $3.2K for Breast Cancer Foundation

Bruce Christian -
Tifosi Optics, a sport and lifestyle sunglasses brand, has raised $3,215 from its special Breast Cancer Awareness Collection. The funds were donated to the...
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Brand Watch

Patagonia Closes for Election Day

Bruce Christian -
Patagonia will be closed today to allow all employees to vote with paid time off. The closure includes all U.S. stores, offices and the...
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