Nordica, SOS Outreach and Christy Sports have released a limited-edition Nordica Unleashed Outreach Ski. Only 50 pairs have been produced and are available through Christy Sports. Every dollar of the $1,000 price will go to raising $50,000 for SOS Outreach.
The collaboration among the three companies started last year to enable a cohort of four young women from around the country — Heidy Hernández and Veronica Saint Jane, SOS Outreach alumnae, and Frida Quintero and Delaney Muro, SOS program participants — to design a custom ski and bring it to market. By telling their story and promoting the custom ski, the program will generate funds for SOS Outreach to continue its mission of supporting underrepresented youth by stepping outside together.
The four women, who are from different regions of the country worked closely with Nordica’s product development and design teams to create the Unleashed Outreach ski. The women selected Unleashed 108 for the project and conceptualized graphics and colors. The ski design is based on a topographical map of Silverton, Colo., where the ski was unveiled over Martin Luther King Weekend. The design includes a compass with all four of the cohort’s names, the peak of Silverton Mountain as well as the streets in the town of Silverton. Nordica and SOS logos were incorporated in the design along with “Christy Creek,” a nod to ChristySports.
The limited-edition Nordica Unleashed Outreach Ski is exclusively available at www.christysports.com. As one of the key partners in the program, Christy Sports is focused on supporting the four women of the project and providing direction to bring the product to market. Christy Sports will donate 100% of the sales to SOS Outreach.
To support SOS Outreach by purchasing a pair of the Nordica SOS Unleashed Outreach Ski, visit christysports.com.To read more about the project, go to SOS Outreaches blog at sosoutreach.org. And for more information about Nordica, visit Nordica.com.
Photo: Veronica Saint Jane and Heidy Hernández showing off the Unleashed Outreach Ski at the Silverton, Colorado launch event, January 16, 2023.
