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Brand Watch

HEX Teams with Female Photographers for Women in Focus Series

Bruce Christian -
HEX, a fashion accessory brand, announces its new creative series, "Women in Focus." This series will highlight several female creatives/photographers and learn a little...
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News

Outdoor Research Focuses on Inclusivity

Bruce Christian -
Inspired by the lack of truly technical apparel and layering systems in inclusive sizes, Outdoor Research, the Seattle based manufacturer of outdoor apparel, will...
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Brand Watch

YKK to Emphasize Speed, Digitalization, Sustainability, Diversity

Bruce Christian -
Leading zipper and fastening products manufacturer YKK has kicked off a four-year business planning period with a major reorganization aimed at speeding up communication...
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Green

Lululemon Testing Resale Program

Bruce Christian -
Lululemon announced the pilot of Like New, the brand’s first re-commerce program. The trade-in program will be launched this May in California and Texas...
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Associations

Conservation Alliance Completes Virtual Visit to U.S. Capitol, White House

Bruce Christian -
The Conservation Alliance is wrapping up a four-day virtual trip to Washington D.C. with business members spanning the outdoor, craft beverage and renewable energy...
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Associations

Engaging, Uniting Outdoor Winter Community to Battle the Climate Crisis

Bruce Christian -
In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members...
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Brand Watch

VIM & VIGR Launches Compression Sock to Celebrate National Nurses Week

Bruce Christian -
VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, launches its newest compression sock design in honor of...
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Brand Watch

Smartwool Pledges 100% Circularity by 2030

Bruce Christian -
Smartwool, makers of Merino wool apparel, announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to...
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Brand Watch

YKK Calls to Cut Greenhouse Gasses in Half by 2030

Bruce Christian -
YKK Corporation announced it has signed the Business/Investor Letter in Support of an Ambitious U.S. 2030 Climate Goal organized by the We Mean Business...
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Brand Watch

Softstar Kicks Off Zero-Waste Packaging on Earth Day

Bruce Christian -
Softstar, a handcrafted shoe company in Philomath, Oregon, has introduced zero-waste shipping materials in the latest addition to its sustainability efforts. The company, which operates...
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