In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions.
ClimateUnited Week is part of SIA’s member facing climate initiative and will be presented in partnership with The Underswell, an expert in brand sustainability guidance. .
“Partnering with SIA and the ClimateUnited Week sessions made perfect sense because collaboration is important and climate action is urgent. I appreciate the vision SIA has to unite and inspire the industry, through knowledge, insights, and shared stories,” said Derek Sabori, found of the Underswell.
Climate change already is having a direct impact on the winter outdoor industry through shorter, wetter winters and unpredictable seasons. This creates uncertainty in long-term planning and supply chains, while threatening the tourist-dependent businesses in the communities that rely on the industry.
However, the winter outdoor community has the power to set a new course for climate and the future of winters. ClimateUnited Week is a series of four short, powerful conversations designed to help the winter outdoor community businesses better understand and strategically approach climate solutions.
These virtual workshops each address a climate-related topic pertinent to SIA’s membership.. Topics range from addressing the imperatives for climate action to discussing environmental inequities and climate justice.
ClimateUnited Week is a part of the larger SIA ClimateUnited initiative to create a focused roadmap for corporate engagement and a commitment to climate solutions for the outdoor winter community.
“We’ve built a climate platform to meet our member-businesses where they are – guiding them towards meaningful climate action,” said SIA‘s head of advocacy Chris Steinkamp.“Education, valuable tools, and peer-to-peer collaboration are critical components of that guidance.”
SIA will invite outdoor businesses to join the ClimateUnited Pact, a set of principles that align and unite the industry against the climate crisis. Pact signatories will have the opportunity to collaborate and collectively problem-solve and elevate their voices on climate policy.
SIA members also gain access to the SIA Climate Lab, a free online guide with a proven playbook, tools and best-in-class resources to help businesses of any size plan and execute their climate strategy.
For information on SIA’s ClimateUnited Pact or the ClimateUnited platform visit: www.snowsports.org/climate
The ClimateUnited Week Calendar (all events at 11 a.m.MDT with host Derek Sabori of The Underswell) is:
April 19 – “Why Climate? Why Now?” – Guest: Tyler Lamotte, Chief Brand Officer, Jackson Hole Mountain Resort Addressing climate change is an imperative for every business in the winter outdoor community.
April 20 – “Identifying, Creating and Sharing Sustainability Stories From Within Your Brand” – Guest: Tim Sweeney, Global Storytelling & Communications, Salomon Today’s winter outdoor industry consumers are asking what brands are doing in the areas of sustainability and climate change.
April 21 – “Carbon Reporting: Are we ready, where do we start?” – Guest: Austin Whitman, CEO, Climate Neutral We’ve talked about the why, we know the time is now, and you’ve laid some groundwork, but we can’t improve upon what we don’t measure. It’s time to quantify your carbon footprint?
April 22 – “Climate Justice and Climate Action “ Guest TBA Not all climate impacts are created equal or distributed equally. From extreme weather to rising sea levels, the effects of climate change often have disproportionate effects on historically marginalized or underserved communities.
To see the full ClimateUnited Week calendar and register for any session, visit: www.snowsports.org/education