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Thursday, July 29, 2021

Lululemon Testing Resale Program

Lululemon announced the pilot of Like New, the brand’s first re-commerce program. The trade-in program will be launched this May in California and Texas before expanding into a resale program in the same markets in June.

Starting in May, Lululemon customers in California and Texas can begin to trade in gently used Lululemon clothing in one of its more than 80 participating stores or by mail in exchange for a Lululemon e-gift card. The online resale program will begin in June, with 100 percent of the profits being reinvested into sustainability initiatives.

Eligible products need to be in “like new” condition.

Lululemon has partnered with Trove, a specialist in branded re-commerce, to support resale technology and operations. All trade-in products will be cleaned using state-of-the-art technology. Gear that does not meet quality standards will be recycled through lululemon’s partnership with DeBrand.

The retailer said purchasing Like New product can save up to 50 percent of the product’s carbon footprint and 310 grams of waste. Customer feedback will be collected during this year’s pilot program to inform future scaling.

Lululemon announced the Like New program while also announcing Earth Dye, a limited-edition collection made with earth-friendly dyes scheduled to launch in May.

Its new initiatives are the latest from the brand under Lululemon’s Be Planet environmental pillar and are building on last fall’s introduction of its Impact Agenda that set the chain’s social and environmental goals.

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