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News

Outdoor Access for Recreation Act Passes Senate Committee

Bruce Christian -
The U.S. Senate Energy and Natural Resources Committee passed unanimously the Simplifying Outdoor Recreation Act to the full floor and incorporated it into America’s...
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News

VIM & VIGR Launches Annual Nursing Scholarship Program

Bruce Christian -
Celebrating Nurses Week (May 6-12), VIM & VIGR has announced the launch of its annual nursing scholarship program with two scholarships of at least...
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News

Seirus Works to Reflect Diversity in the Outdoors

Bruce Christian -
Working to promote increased diversity in the snow sports industry, Seirus announced a collaborative project with the In Solidarity Project, an organization that is...
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Green

SIA Focuses on Climate Change Action with ClimateUnited Month

Bruce Christian -
Snowsports Industries of America (SIA) has launched ClimateUnited Month to reinforce its commitment to uniting and mobilizing the winter outdoor industry to take action...
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News

PEARL iZUMi’s Launches Trail Stewardship Initiative

Bruce Christian -
PEARL iZUMi, a leader in premier cycling apparel and footwear, has introduced More Trail, a brand initiative that aims to encourage and support trail stewardship...
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News

Tecnica Group Strengthens Commitment to Social, Environmental Impact

Bruce Christian -
Tecnica Group North America is clarifying its commitment to responsible social and environmental practices with the hiring of Matthew Miller to the newly created...
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Brand Watch

Merrell Opts Out of Outdoor Retailer; Donates $25,000 to Boulder County Wildfire Fund

Bruce Christian -
With the recent surge nationwide of the Omicon variant of the COVID-19 virus, Merrell has opted to pull out of the Jan. 26-28 scheduled...
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Associations

Marker Teams with Women of Patrol for Limited-edition Goggle

Bruce Christian -
Marker bindings introduce the Women of Patrol x Marker goggle. A portion of sales from this limited-edition goggle will support the Women of Patrol,...
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Associations

SIA Issues Inclusion Challenge to Winter Outdoor Community

Bruce Christian -
Snowsports Industries America (SIA) kicks off the 2021/2022 winter season with a commitment to make the industry more inclusive and diverse. Having singled out...
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News

REI to Invest $30M in Businesses Founded by People of Color

Bruce Christian -
REI Co-op has created an initiative aimed at helping founders of color with their outdoor-focused businesses. The retail giant said its Path Ahead Ventures will...
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