PEARL iZUMi, a leader in premier cycling apparel and footwear, has introduced More Trail, a brand initiative that aims to encourage and support trail stewardship in the mountain bike community.
Over the past few years, there has been an increase in traffic on trails, putting the places people ride under pressure. More Trail poses trail stewardship as an opportunity for riders to take care of the land and deepen their connection with the trails they know and love to ride.
PEARL iZUMi is leading this mission with its 501 Trail Pledge; the team has committed to 500 hours of trail service annually, and one percent of its mountain bike apparel sales will be donated to nonprofit grassroots organizations, by state.
Every time someone purchases PEARL iZUMi mountain bike apparel the company will donate to a trail group based on the zip code where the sale occurred.
The company’s mountain bike collection focuses on high-performance gear to ride more trail, whether it’s pushing further into the backcountry or pushing personal limits in more technical terrain. The trail advocacy side focuses on creating and maintaining more places to ride. At the heart of More Trail is the idea that anyone can push personal boundaries and get more out of the mountain bike experience by going farther, finding more confidence, and getting involved.
For more information, visit pearlizumi.com/more trail.
