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Brand Watch

Wilson Sporting Goods Unveils Premium Sportswear Line

Bruce Christian -
Making a play from court to everyday life, Wilson Sporting Goods Co. introduces, Wilson Sportswear, an apparel line that aims to empower people to live...
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News

LIVSN Designs Launches Flex Canvas Shorts

Bruce Christian -
LIVSN Designs, an outdoor apparel brand focused on creating durable outdoor clothing for people who value experiences more than stuff, has launched the Flex...
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News

Trek’s Integration with Locally Provides Online Shopping for Bicycle Retailers

Bruce Christian -
Trek Bicycle has shortened the path-to-purchase for customers by providing retailers a way of displaying its in-store inventory on the brand’s website, trekbikes.com, through...
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News

Sweaty Betty Collaborates with rē•spin by Halle Berry

Bruce Christian -
Global fitness and lifestyle brand Sweaty Betty announced its first major U.S. product collaboration with Hollywood icon Halle Berry and her wellness brand, rē•spin. Inspired...
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News

Life is Good, REEF Partner in New Collaboration

Bruce Christian -
Life is Good, a positive lifestyle and apparel brand, announced its partnership with REEF, a provider of beach and surf-inspired footwear, just in time...
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News

The Boston Bike Company Bursts onto the Boston Bike Scene

Bruce Christian -
The Boston Bike Company, a Boston-based bike manufacturer and retailer, has entered the manufacturing and bicycle industries in that city. The company's mission is “to...
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Brand Watch

Wrangler Expands Outdoor Offering with Women’s All Terrain Gear

Bruce Christian -
Wrangler, a global icon in jeans wear and casual apparel, announced its U.S. summer launch of All Terrain Gear by Wrangler (ATG) for women,...
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News

OXO Introduces New Line, OXO Outdoor

Bruce Christian -
OXO, the consumer brand from the housewares segment of Helen of Troy Ltd., announced the launch of a new line to its catalog of...
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News

REI Co-op to Open 2 Stores in Florida Next Spring

Bruce Christian -
REI Co-op, the specialty outdoor retailer with five stores in Florida, will open new locations in spring 2022. The locations are in Tallahassee and...
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Brand Watch

Authentic Brands Group, SPARC to Acquire Eddie Bauer

Bruce Christian -
Authentic Brands Group LLC, a global brand owner, marketing and entertainment company, and SPARC Group LLC, a retail enterprise, announced a definitive agreement to...
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